Gaining Southwest Audiences

I’ve always suspected that for every person who shows interest in the High Desert of Southern California, there are at least 100+ more who are secretly wondering, maybe reading, or even visiting it. Those visitors, Southwest enthusiasts, are newcomers arriving daily as vacationers, relatives of local residents, and even transplants from the urban regions.

The last frames of a mine at Doble near Big BEar

The last frames of a mine at Doble near Big BEar

Whatever you call yourself, be content in the fact that you’ve found a place to learn more about what this desert holds for all of us. I won’t be a cheerleader for everything High Desert, but I will share the gems of what makes this particular region so inviting to so many.

Did you know that the area is a history magnet for German and Japanese vacationers? Their cultures were void of any “cowboy heritage”, stories of outlaw shootouts in the dusty streets never happened, and not one Stetson-styled hat was created for fending off the blazing sun. Their early cultures exist from European warlords, Kings and royal families, and castles surrounded by acres of poor subsistence farming. Actually, the only continent close to sharing our Old West history would be Australia with its large land tracts, penal colonies in a vast desert countryside, and the eventual growth of large ranches — known as stations — of cattle, sheep, and horses.

Closer to home, I find that the culture of film making, Wild West storytelling, and the abundance of rural landscapes were “the perfect storm” to romanticize the culture of the Southwest. It remains the staple of many late night movie watchers who can now enjoy old movies from the comfort of their bedrooms –whether in Berlin, Tokyo or Perth. Movies have brought us closer together.

Since this blog is covering my continuing journey to produce a digital magazine worthy of the readers who love the spirit of the Southwest, I can only do what comes naturally and share my knowledge and extensive background steeped in its rich history.

I plan to cover selected topics each issue that will encourage the Southwest enthusiast in all of us. Admit it, you wore a straw cowboy hat at least once when you were little.

I knew it.

 

Rusty LaGrange

Fresh Starts

Historically, this site has been running since early 2008. It’s had its ups and downs. I allowed myself to get side-tracked several times but knowing more was in store.

At this site you will find my continuing development of a non-fiction book close to publication and a new project, a creative vision that I’ve been working on for a year but, until now, was putting the infrastructure in place.

I’d like to think that even though we have great ideas, sometimes the timing is not right. I don’t call it procrastination … rather simmering in anticipation.  I’ve been treating myself to some self-discovery in digital magazines and marketing. I’m itching to get it uploaded.

My newest creation will be a digital magazine with a regional Southwest flavor, an appeal to the tastes of vintage and antique collectors, and crafters, as well as those who wish to read more about the Southwest deserts — in particular the Mojave Desert in poetry, short story, history, and family outings.

I know books that obsess on Route 66 and I know a few authors that will be introduced here as well. For me, I enjoy the balance of a readable experience with many topics with a common thread. You can find numerous titles on Mojave Desert trails, its colorful history and the legends that still survive. But VintageWest Magazine will bring you singular focus on sites and sounds that bring you directly into the desert that we call home.

For living out in the middle of nowhere are artists, authors, photographers, and poets who arrived here and never chose to leave. Some are entrepreneurs, some just downright creative sorts who love to do what they do without apology — those are the truly gifted desert dwellers, “desert rats”, non-conformists who will do what others never would allow themselves to do. We know you admire them for their freedom and spirit.

I plan to capture that.

This digital magazine is  — VintageWest Magazine. Don’t search for it yet. It’s coming. In the meantime, if your curiosity is overwhelmed, you can email me and I may tell you what’s in store.

And, to be sure, I plan to have the first 100 subscribers to the magazine named as Charter Subscribers. As Charter subscribers, a few bonuses will come your way. As we grow, you’ll become the Old Guard, the ones who took the daring step to support my dream of being an editor/publisher of a magazine full of the stuff we love to read.

Within the pages, you will find regional advertisers who offer the best of what the Mojave gives. More on that later. Advertising will allow me to venture past the basics and, in time, offer pay for authors’ insights and creativity. We work hard to express ourselves in the form of creativity we enjoy.

I’ve also been growing a cadre of creative writers and bloggers who love the Mojave Desert and wish to share even more of their aspects of what the desert can offer. You’ll see items on foods, recipes, and hospitality. Read about their passions, their history, and their dreams.

Welcome to my digital universe & live it through VintageWest Magazine.

 Rusty LaGrange